> For the complete documentation index, see [llms.txt](https://docs.lovelace.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.lovelace.world/business-model.md).

# Our Stakeholders

## Our Stakeholders

<table data-header-hidden><thead><tr><th width="150">Customer</th><th width="158">Lovelace Product</th><th>Benefit</th><th>Revenue</th></tr></thead><tbody><tr><td><strong>Stakeholder</strong></td><td><strong>Lovelace Product</strong></td><td><strong>Benefit</strong></td><td><strong>Revenue</strong></td></tr><tr><td><strong>Creators</strong></td><td><ul><li>Lovelace MaaS</li><li>Marketplace</li><li>Professional services </li></ul></td><td><ul><li>Easy token design and generation</li><li>Easy token sales and marketing</li><li>Large qualified market </li></ul></td><td><ul><li>Revenue share</li><li>Platform fee</li></ul></td></tr><tr><td><strong>NFT Collectors</strong> </td><td><ul><li>Marketplace</li><li>NFT Wallet </li><li>NFT Swap</li></ul></td><td><ul><li>Access to Creators and their work</li><li>Financial liquidity &#x26; returns</li><li>Storage, easy transfer and share portfolio of NFTs</li><li>Decentralized peer-to-peer swaps</li><li>Status</li><li>Perks</li></ul></td><td><ul><li>NFT sale/resale commission %</li><li>Platform fee</li></ul></td></tr><tr><td><strong>Gamers</strong></td><td><ul><li>In-house games</li><li>3rd party games </li></ul></td><td><ul><li>Fun</li><li>Play-to-earn income </li><li>Financial liquidity &#x26; returns </li><li>Borrow/lend performance enhancing resources </li></ul></td><td><ul><li>NFT sale/resale commission %</li><li>Lending commission %</li><li>Platform fee</li></ul></td></tr><tr><td><strong>Token Holders</strong></td><td><ul><li>$LACE token </li></ul></td><td><ul><li>Financial returns</li><li>Governance rights </li></ul></td><td><ul><li>Token sale proceeds<br></li></ul></td></tr></tbody></table>


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